Essays are finished and argued. Guides are practical write-ups of how I built something. Drafts are notes worth leaving up rather than polishing: the thinking is there, the edges are not filed off. Longer pieces go out on Substack first.
Recently I started to feel quite overwhelmed with the knowledge that is everywhere. LinkedIn, newsletters, mail, Instagram, just so much. By the end of 2026 the world will generate 221 trillion gigabytes of it.
Growth of over ₹1 lakh a month in revenue, a well-functioning team built, and projects that drove over 65 million impressions. Mako taught me a lot, not least how to hire.
Sometimes we are walking and we cannot trace the next step. And that is okay. We have oversold life, that it is always fun and that you should always know what you are supposed to be doing.
99% bugs me every time I read it. What is the value of one percent? For someone it could mean losing their dream college.
I was travelling and saw someone order a black coffee. Truth be told, I order it too. But why? Why does someone pick up a cigarette?
When structures break, when they go to dust, who benefits? Not those at the top, and not those at the bottom. It is the ones who were inches away from the top.
A million things done, and it feels like a billion more to go. This week alone: partner meetings, trackers, strategies written and executed.
I haven’t done it intentionully, but it probably is there. I like to optimise things so they perform to the best of their abilities.
A practical guide to moving your business operations from messy spreadsheets and chat groups into a custom, role-based client portal that protects your data.
A guide for wholesale suppliers on how to build a bilingual catalogue website when your prices change daily. Learn how to use inquiry lists instead of shopping carts.